Analysis Of The Obvious
Nothing Is More Invisible
Than The Obvious
All my articles are uniquely connected to selling scissors face to face. These original writings are depictions, opinions, and collective insights from talking with stylist about their scissors for decades. Your comments are always we welcome at firstname.lastname@example.org.
New - Growing a business is dictated by the right choices and then accomplishing it in the limited time available.
2000 Hours Is Your Only Commodity
Currently, haircutters perceive the Scissors Sharpening Service and the Full-Service Scissors Business as essential contributors in maintaining their scissors, but not equal as a reliable outlet for buying them. It’s the realigning of this paradigm that is the challenge.
New - It’s a trap with the effectiveness of a spider’s web, once you touch it it’s probably too late.
Authenticity Is Not Objectionable.
More often than not, with the incalculable number of “cloned” scissors there’s no persuasive story that clarifies the questions of their products credibility. With the exception of just a couple brands the sole differentiating benefit is the selling price, color, or the insignia.
Enduring strategies between PDs and dealers are open to all topics, there can be no secret alliances.
Selling Your Competitors Product
Everyone’s intent is usually genuine, yet when product does not sell on its own merit and without leadership the devotion to the original plan deteriorates.
Cold Calls - Chapter One
A Thought Provoking Cold Call
Generic questions without any relevance to the prospect will easily expose a lack of preparation, appears uncertain, and do overs usually are more difficult.
Cold Calls - Chapter Three
Are You A Constructive Influence?
It is not unusual for stylist to respond to their colleagues’ contributions, sometimes offering everything from reassurance to expressing complete amazement.
Except for a few major players a majority of the scissors are indistinguishable.
Who Buy's $1000 Scissors
If you are sharpening 1000-dollar scissors, that is wonderful if they were purchased from you. If not, why are your service clients buying from a competitor.
New -Salespeople with the ability to uphold their products value when identifying and exploring the customers’ needs are exhibiting proficient listening skills that openly engage stylist.
What Is The Right Price?
“The single most important decision in evaluating a business is pricing power. If you've got the power to raise prices without losing business to a competitor, you've got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business."
– Warren Buffett.
New -I found cyber fingerprints on the PDs website revealing the metadata used to intercept their vendors internet customers.
Sustenance Comes From The Top Down.
Ultimately customers choose with whom they conduct business, an assumption of a proprietary claim to all future business is at best a wishful dream. Consumer loyalty is earned or lost with every communication.
Small independent vendors have their own muscles to flex.
Is Your Value Greater Than Your Product
Dissolve unredeemable and fractured associations that are no longer viable to the business that you envision.
Cold Calls - Chapter Two
Why The Buyer Walks Away
Take away the price debate by having a prepared process of recognizing authentic buyers as the priority and then the genuine sales will not fade away.
Do not despair, you are not entombed with this lowest price curse.
Why Profits Disintegrates
Those of you that do sell on lowest price; how often has this strategy been challenged as not being sufficient. Be frank with yourself because it will never be adequate.
A Stylist Desire To Create A Perfect Haircut
A Scissors Handle - Chapter Two
A scissors handle and blade work as a team, however, it is the handle that ultimately defines the efficiency of the blade.