Meet Tom

Scissors Sales Coach

 

The professional scissors business has been the major commitment of mine since 1993. I have developed sincere relationships, friendships, and successes at every level of the salon and barber industry. It has also been one of the most valuable experiences in my life.

As an independent distributor of multiple scissor brands for decades I discovered the reasoning of why hair cutters purchase new scissors. Using this logic will help you build customer loyalty for a lifetime.

Meet Tom
00:00 / 00:31
Tom Columbia

Scissors Sales Coach / Consultant

 

Twenty Five years of selling and educating stylist and barbers about their scissors has developed my sense of why they purchase. I will share this discovery with you.

You want people saying," I never knew that before today."

 

ibs2ne@msn.com

Cell: 603-490-4318

My Story. I Started Just Like Everyone Else.

I had lots of ambition and thought I knew what to expect, then reality set in.

 

Even though Integrity Beauty Supply is now a Scissors Sales Training / Consulting business and no longer a day to day retailer, this is the background story of how it started. 

My Story
00:00 / 03:08

In1993 I left my salon product sales position and I am now embarking as a new entrepreneur selling hair cutting scissors at the salon's that I had been calling on for many years. Prior to getting involved with sales I had decades of experience as a stylist, salon owner, platform artist, and an educator in many areas of cosmetology.  With all my experience I headed out with a portfolio of scissors feeling sufficiently prepared.  I soon discovered that selling scissors is not the same as selling shampoo.

 

Expectations and reality are not always aligned, my brand-new scissors would bend, pinch, pull, and push hair when used by my potential customers. They failed to perform as they did when I was the one using them, it was random, varied with each user, they were either too long, too short, too heavy or too light. By some means these scissors were too pointed, too rounded, or the prospects fingers/thumb would slip through the handle rings.

 

My epiphany was that most malfunctions while using scissors were being initiated by the user having developed habits of overcompensating as the result of using maladjusted scissors. Failing to follow routine daily maintenance, then developing forced habits from overcompensating had become a non-approachable subject.

 

Bending, pinching, pulling, and pushing of hair while cutting, or many other unexplained events were unfairly being attributed to the scissor brand, the sharpening service, and never to the possible mishandling by the hair cutter.

Sharpening scissors will not correct inappropriate basic handling disciplines.  

 

Forcing a scissor to cut hair develops a negative technique that is unique to that one stylist. These overcompensating techniques vary by salon and with each stylist. This is a disaster, because without standards for daily maintenance, upper hand control, thumb pressure, and common-sense scissor knowledge, how could a scissors performance be evaluated.

This is why I developed “What You Need To Know About Scissors©". This became the foundation of Integrity's business model. It was not important to just sell scissors, but to place them in the hands of the stylist for all the right reasons.

 

Scissors at the right price, right performance, with the right information to use and care for them. It worked. I mean, it really worked! Proven "one on one" coaching methods has assisted stylist to control their scissors for decades to enhance creativity.

Integrity Beauty Supply provided “What You Need To Know About Scissors©" with every scissor purchase. It emphasized how to properly maintain a scissor. See PDF. This booklet was a quick reference for upper hand control, tension settings, thumb pressure, and set the standards for a stylist daily responsibility when using their scissors. This quick reference has morphed from paper to digital form as the “Scissors University©."